Working Parents/ Families

Working Parents/ Families

These are people who have busy mornings getting their kids up and ready for school and quickly out the door. They don't have time to sit down and enjoy a breakfast and usually will grab something on the go. They have a variety of travel mugs and use a Keurig to save time since going through a drive thru wouldn't be efficient. Our product is designed to save that extra step in the morning and that is why we would target this market.

Coffee Lovers

Coffee Lovers

This might be our most obvious target market. We want to target all sorts of coffee lovers, whether they drink 1 or 4 cups a day. We do realize that most coffee lovers enjoy their coffee black, however our research showed us that there is a market for coffee lovers who do put sweeteners in their coffee. Our setting to adjust the amount of cream is crucial for this target market since they sometimes might want a medium amount and other times want none.

College Students

College students survive off of coffee. Most prefer to have some sort of sweetener in their coffee. The majority of college students don't have the money to spend on Starbucks, Dunkin, or any other coffee shop and prefer to save the money and make it at home. They also have roommates and share one fridge so our device allows them to have just a little extra space in the fridge. You can find a Keurig in almost every college dorm/ apartment therefore making Kreamer a perfect fit for them.

College Students